I have a recurring dream that I’m back at secondary school and I’m in the school play. It’s performance night and I’m about to step onto the stage and then I realise… I haven’t learned my lines. I have absolutely no idea what I’m meant to say. And as I stand in the wings with the audience waiting, I’m angry with myself. How can I have been so preoccupied with my costume and make-up that I didn’t learn the script? Why had I been focusing on all the little distractions and ignoring what I was supposed to have done?
I always wake up hugely relieved that it was just a dream. But I know so many business owners will relate to that feeling in real life. That sense of “I know what I was meant to do but somehow I just didn’t and now I’ve let everyone down”. In my dream my “meant-to-do” was learn my lines. For you it might be to increase your rates, update your website or join a networking group. I’ve been speaking to a lot of people lately who are giving themselves a hard time for avoiding something they know they should be doing to help their business and allowing themselves to be distracted by the wrong things.
Is that you? I'd love you to get in touch and let me know what you’re avoiding… and let’s come up with a plan to avoid the feeling I have on those nights when I’m walking onto the stage knowing I should have done better.